Stepping into the new year 2018, many marketers have made an analysis. and a summary of the overall results of the online business in the past and the trend that will go next to be used for business planning in the future As for online business or e-commerce, there is a convoy such as the Electronic Transactions Development Agency
(ETDA) or “ETDA” that has concluded a survey report on the total value of electronic commerce in Thailand during the past 2017. to e-commerce operators or guests can bring such information to be used to analyze and plan their business
four factors contributed. online business growing in Thailand
1. Government support
The government sector has played a role in supporting and accelerate the development of foundation entrepreneurs, both farmers and local entrepreneurs Their products and produce can be sold online. The government agencies that support are: Department of
Business Development electronic government office Electronic Transactions Development Agency Ministry of Commerce Ministry of Digital Economy and Society
2. Entrepreneurs are increasingly turning to online sales channels.
In an era where everything is online Not even the purchase of goods and services. This makes entrepreneurs who only have a storefront to be the only channel for selling products. It is necessary to adapt to the needs of customers in purchasing the product. If you look at the data Percentage of entrepreneurs in e-commerce during 2014-2016
by type of product sales and service It can be seen that the number of entrepreneurs who sell products via the Internet only has continuously increased. Because the investment is not much, there is no limitation, whether it is location or time, so
entrepreneurs who only have a storefront turn to expand their online sales channels. This is to increase the chances of selling their products there.
3. Changing behavior of Thai people
Most of the Thai people are increasingly turning to online shopping. According to the survey of internet usage of Thai people in 2017, online shopping is Ranked 5th, up from 8th place in 2016 due to purchases And services through online channels are
convenient. There is a wide variety of products to choose from. and can compare prices before making a purchase There are also many payment channels as well.
4. Foreign investors. More investment in e-commerce business
Foreign investment in e-commerce, whether in the form of a central market. (Marketplace), Delivery (Logistic) or Payment Gateway (Payment Gateway). Countries that invest in e-commerce businesses in Thailand include Singapore, Taiwan, China,
Korea and Malaysia, etc., in addition to creating a competitive atmosphere for already bustling It also encourages Thai entrepreneurs to hurry up and develop themselves.
Based on the above factors, it would be helpful to forecast the growth and competitiveness of e-commerce in 2018. For those who are still hesitant about whether to do business online or not. Please try to study the information. to be ready before
entering the field so that your business can move forward in a systematic way and sustainable growth